Is grief about to have its moment? Everyone experiences grief, but there has been a hole in the market for intentional gift giving, community building, and educational resources within the space. And that’s where Natalie Orozco Moxly, Owner and Founder of Sunday Mournings comes in. We dive into the truth about the five stages of grief, crowdfunding, and trusting your intuition.
Natalie is creating a brand built around community, offering a holistic approach to grief that goes beyond the traditional flowers and sympathy cards. Natalie’s journey began with her own personal experiences—having lost her entire family by the age of 23, she realized that people often don’t know how to show up for those during mourning and grief. Sunday Mournings was born out of a need for long-term support, providing intentional gifts that can be sent during critical moments like grief anniversaries and other important dates.
Natalie’s mission is to change the cultural narrative around grief, which is often misunderstood or under-supported. She believes grief should be a season, not a lifetime, and that it encompasses much more than just death—it can be triggered by any kind of loss or major life change. Through Sunday Mournings, Natalie helps others navigate this journey with thoughtful products and community events that encourage healing and connection.
Natalie also shares with us the vulnerability of launching a crowdfunding campaign and the challenges of raising money from friends and family. She offers insight into the importance of trusting your intuition in business and not losing yourself in the process, as well as the hurdles of building an e-commerce brand in a niche market.