Do you ever feel like your marketing just isn’t landing? You’re putting in the effort, but your message isn’t resonating. The problem might not be your product or service—it might be who you think you’re talking to. If you’re speaking to the wrong audience, even the best marketing strategy won’t get you the results you want. Let’s dive in.
In this episode, we’re diving into the power of avatars—your ideal customer, perfectly mapped out. And no, we’re not talking about blue aliens or virtual characters. Your avatar, also known as a buyer persona, is the detailed profile of the person you’re trying to reach. When you understand their wants, needs, and behaviors, everything in your business becomes more intentional—your branding, your messaging, and even your ad placements.
Think about it. If your audience is primarily male, pink branding might not be your best move. But if you’re marketing to bachelorette parties? Pink is the moment. The key is specificity. Saying your target audience is “women who like makeup” isn’t enough. Instead, picture Madeline, an 18-year-old in Santa Monica, who follows Kylie Jenner, shops at Zara, and spends her weekends babysitting. The more detailed, the better.
The truth is, some of us are our own avatars. We created a product or service because we needed it. But if that’s not the case for you, don’t worry—there are strategies to figure it out. And once you do? You’ll save time, money, and energy by focusing on the right people from the start.
We break down exactly how to define your avatar, where to find them, and how to refine your marketing for long-term success. Because when you get your avatar right, everything else starts to fall into place.
